About Us

Dear Friends

We set up this online store to provide high quality but affordable watch straps for everyone.

Being watch enthusiasts ourselves, we understand the “boredom” of wearing the same watch everyday. Afterall, how many of us can afford a cupboard-full of Panerai, Bell & Ross, U-Boat and other watches?

1 watch 101 styles; that is our motto. We aim to provide you with lots of alternative straps in different styles and colours to help satisfy your need to dress up your wrist.

We have recently added Nato straps to our inventory. These straps are perfect for weekend watches and informal wear.

We are working very hard to produce new designs, so do visit us again soon!